![]() ![]() Sina also allows users to more effectively repost or comment on and share other people’s posts, creating bigger microblog communities. Twitter does not allow users to post photographs and video, but Sina Weibo does. įor a time microblogs in China have a powerful effect on public discourse and advertisers created campaigns aimed at microblog users, Weibo users could post commentary on others' messages, videos and images - including pictures of sensitive documents that might otherwise be censored - allowing information to spread rapidly in a country of 1.4 billion people. Users also can include photographs and other files with their posts. Bloggers can comment on others’ posts, turning a message into a conversation. Posts can be re-tweeted, too, although in China, tweeting is called knitting, because the word “weibo” sounds like the word for scarf. Michael Wines and Sharon Lafraniere wrote in the New York Times, “In some ways, the Chinese weibos replicate their Western counterparts: they limit posts to 140 characters (though in Chinese, where many characters are words by themselves, much more can be said). Sina Weibo has since been surpassed by Twitter and other microblogging sites based on global users. At that time bout 154 million people used the site daily, 91 percent of whom accessed it via mobile phones. ![]() By comparison, Twitter, which is blocked in China, has around 328 million active monthly users. According to the Sina Weibo's first quarter 2017 results, it has 340 million active monthly users, 30 percent more than previous year. In 2017 it surpassed Twitter for the global title. Sina Weibo for a while was the world’s most popular microblogging site. However, none of them could compete against entrenched Sina Weibo, and over time closed down Other large Chinese technology companies - Tencent, NetEase, and Sohu - also developed blogging platforms later. It soon established itself as China’s microblogging site - so much so that weibo became the word for microblogging the same way twitter and tweet are. These can be shared or forwarded immediately and read on computers, cell phones or other devices with Internet access. Sina Weibo allows users to post short messages of less than 140 Chinese characters via websites, SMS or MMS. ![]() After Twitter was banned in China in 2009, the Chinese internet company Sina launched(Sina Weibo (pronounced SEE-nah WAY-bo), or Weibo for short. A microblog is a social media site to which a user makes short, frequent posts. It amassed around 307.6 million monthly active app users as of December 2021. The true number of users was s hard to calculate because many people have more than one account under different names.Today, Sina Weibo is far and away China's most popular microblogging site. They had more than 200 million registered users each. At that time China’s had two major microblog companies Sina Holdings Ltd. Microblogs grew spectacularly in the late 2000s and early 2010s, quadrupling the number of users in 2011 alone. According to him, most of these apps have scaled up significantly in China on the back of mobile consumption, and there is no other market besides India if they want to replicate that scale.China’s Twitter-like microblogs are called weibos. Girish Menon, Partner and Head, Media and Entertainment, at KPMG in India, has a different perspective. Accordingly, the company delivers personalised regional content. Shyamanga Barooah, Head of Operations at Helo, says there is a great opportunity to bridge the digital divide and include the next-generation Indian Internet users, who are more comfortable communicating in their mother tongues. But what is the reason behind the sudden and widespread interest in the Chinese platforms? These China-born apps definitely pose a threat to their Indian counterparts such as ShareChat, Clip and Roposo, which are targeting the same audience. ![]() In the absence of proper regulations and content monitoring, these apps bet heavily on short video clips, which are often bawdy and border on the obscene. They are available in multiple languages, have a user-generated content model in place and are targeting the regional audience. Most of these apps follow an identical strategy in India. ![]()
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